docs(readme): align README with brand guidelines (PAPA-439) (#6810)

## Thinking Path

> - Paperclip orchestrates AI agents for zero-human companies
> - The README is the first impression for developers and operators
landing on the repo, so it has to reflect the current brand voice and
visual identity
> - The existing README leads with an outdated hero ("Open-source
orchestration for zero-human companies"), keeps a board-centric tagline
that no longer matches the positioning, advertises a removed COMING SOON
teaser, and still uses an old header image and an unnecessary footer
image
> - Out-of-date positioning at the top of the README undercuts the rest
of the doc and the brand guidelines refresh at
https://paperclip.ing/brand
> - This pull request swaps the README header image for the new brand
banner, updates the hero copy and tagline, and trims stale callouts so
the README matches the new brand guidelines
> - The benefit is a README that leads with the current positioning
("Paperclip is the app people use to manage AI agents for work.") and
current visual identity, with no stale teasers or extraneous footer
image

## What Changed

- Added new brand banner at \`doc/assets/banner.jpg\` and pointed the
README header \`<img>\` at it (alt text updated to the new tagline)
- Replaced the \`## What is Paperclip?\` + \`# Open-source orchestration
for zero-human companies\` heading pair with a single H1: \`# Paperclip
is the app people use to manage AI agents for work.\`
- Tightened the opening paragraphs ("Open-source orchestration for teams
of AI agents.", trimmed dashboard sentence, "Under the hood:" line,
period on the OpenClaw/Paperclip tagline)
- Removed the \`COMING SOON: Clipmart\` callout
- Softened the Governance copy by dropping "You're the board." in both
the Features grid and the Systems table
- Fixed typo: "solo-entreprenuer" → "solo entrepreneur"
- Removed the README footer image block entirely
- Updated the closing subline: "Built for people who want to run
companies, not babysit agents." → "Built for people who want to get work
done, not babysit agents."
- Left existing assets untouched on disk: \`doc/assets/header.png\` and
\`doc/assets/footer.jpg\` are unchanged from master (only the README
references changed)

## Verification

- \`git diff master..HEAD --stat\` → only \`README.md\` (10+/18-) and
the new \`doc/assets/banner.jpg\`
- Rendered the README locally and confirmed:
  - The header banner shows the new brand image
- The H1 reads "Paperclip is the app people use to manage AI agents for
work."
  - No COMING SOON Clipmart callout
- No footer image; closing subline reads "Built for people who want to
get work done, not babysit agents."
- No code paths changed; no test suite applies

## Risks

- Low risk. Docs-only change. \`cli/README.md\` still references the
on-master URL for \`doc/assets/header.png\`, which is intentionally left
in place so that link does not break.

## Model Used

- Claude (Anthropic), model id \`claude-opus-4-7\` ("Opus 4.7"), running
under Claude Code via the Paperclip claude_local adapter.

## Checklist

- [x] I have included a thinking path that traces from project context
to this change
- [x] I have specified the model used (with version and capability
details)
- [x] I have checked ROADMAP.md and confirmed this PR does not duplicate
planned core work
- [x] I have run tests locally and they pass (n/a — docs-only)
- [x] I have added or updated tests where applicable (n/a — docs-only)
- [x] If this change affects the UI, I have included before/after
screenshots (n/a — README-only; rendered review described in
Verification)
- [x] I have updated relevant documentation to reflect my changes
- [x] I have considered and documented any risks above
- [x] I will address all Greptile and reviewer comments before
requesting merge

Closes PAPA-439

README.md

@@ -1,5 +1,5 @@
 <p align="center">
-  <img src="doc/assets/header.png" alt="Paperclip — runs your business" width="720" />
+  <img src="doc/assets/banner.jpg" alt="Paperclip is the app people use to manage AI agents for work." width="720" />
 </p>
 
 <p align="center">
@@ -7,7 +7,8 @@
   <a href="https://paperclip.ing/docs"><strong>Docs</strong></a> &middot;
   <a href="https://github.com/paperclipai/paperclip"><strong>GitHub</strong></a> &middot;
   <a href="https://discord.gg/m4HZY7xNG3"><strong>Discord</strong></a> &middot;
-  <a href="https://x.com/papercliping"><strong>Twitter</strong></a>
+  <a href="https://x.com/papercliping"><strong>Twitter</strong></a> &middot;
+  <a href="https://paperclip.ing"><strong>Website</strong></a>
 </p>
 
 <p align="center">
@@ -24,15 +25,15 @@
 
 <br/>
 
-## What is Paperclip?
+# Paperclip is the app people use to manage AI agents for work.
 
-# Open-source orchestration for zero-human companies
+Open-source orchestration for teams of AI agents.
 
-**If OpenClaw is an _employee_, Paperclip is the _company_**
+**If OpenClaw is an _employee_, Paperclip is the _company_.**
 
-Paperclip is a Node.js server and React UI that orchestrates a team of AI agents to run a business. Bring your own agents, assign goals, and track your agents' work and costs from one dashboard.
+Paperclip is a Node.js server and React UI that orchestrates a team of AI agents to run a business. Bring your own agents, assign goals, and track work and costs from one dashboard.
 
-It looks like a task manager — but under the hood it has org charts, budgets, governance, goal alignment, and agent coordination.
+It looks like a task manager. Under the hood: org charts, budgets, governance, goal alignment, and agent coordination.
 
 **Manage business goals, not pull requests.**
 
@@ -44,10 +45,6 @@ It looks like a task manager — but under the hood it has org charts, budgets,
 
 <br/>
 
-> **COMING SOON: Clipmart** — Download and run entire companies with one click. Browse pre-built company templates — full org structures, agent configs, and skills — and import them into your Paperclip instance in seconds.
-
-<br/>
-
 <div align="center">
 <table>
   <tr>
@@ -113,7 +110,7 @@ Every conversation traced. Every decision explained. Full tool-call tracing and
 <tr>
 <td align="center">
 <h3>🛡️ Governance</h3>
-You're the board. Approve hires, override strategy, pause or terminate any agent — at any time.
+Approve hires, override strategy, pause or terminate any agent — at any time.
 </td>
 <td align="center">
 <h3>📊 Org Chart</h3>
@@ -222,7 +219,7 @@ Paperclip is a full control plane, not a wrapper. Before you build any of this y
 </td>
 <td>
 
-**Governance & Approvals** — Board approval workflows, execution policies with review/approval stages, decision tracking, budget hard-stops, agent pause/resume/terminate, and full audit logging. You're the board — nothing ships without your sign-off.
+**Governance & Approvals** — Board approval workflows, execution policies with review/approval stages, decision tracking, budget hard-stops, agent pause/resume/terminate, and full audit logging. Nothing ships without your sign-off.
 
 </td>
 </tr>
@@ -317,7 +314,7 @@ This starts the API server at `http://localhost:3100`. An embedded PostgreSQL da
 **What does a typical setup look like?**
 Locally, a single Node.js process manages an embedded Postgres and local file storage. For production, point it at your own Postgres and deploy however you like. Configure projects, agents, and goals — the agents take care of the rest.
 
-If you're a solo-entreprenuer you can use Tailscale to access Paperclip on the go. Then later you can deploy to e.g. Vercel when you need it.
+If you're a solo entrepreneur you can use Tailscale to access Paperclip on the go. Then later you can deploy to e.g. Vercel when you need it.
 
 **Can I run multiple companies?**
 Yes. A single deployment can run an unlimited number of companies with complete data isolation.
@@ -418,7 +415,7 @@ We welcome contributions. See the [contributing guide](CONTRIBUTING.md) for deta
 
 ## License
 
-MIT &copy; 2026 Paperclip Labs, Inc
+MIT &copy; 2026 [Paperclip Labs, Inc](https://paperclip.ing)
 
 ## Star History
 
@@ -429,9 +426,5 @@ MIT &copy; 2026 Paperclip Labs, Inc
 ---
 
 <p align="center">
-  <img src="doc/assets/footer.jpg" alt="" width="720" />
-</p>
-
-<p align="center">
-  <sub>Open source under MIT. Built for people who want to run companies, not babysit agents.</sub>
+  <sub>Open source under MIT. Built for people who want to get work done, not babysit agents.</sub>
 </p>